Admin

Brand Identity

Customize your platform's visual identity and messaging

Design system · v1.0
A shared language for considered travel experiences
This specification is the source of truth for every Cult Travels interface. It translates the brand into repeatable decisions that designers, engineers, and AI agents can apply without interpretation.
Editorial restraintHuman expertiseWarm precisionAccessible by default

01 · Foundations

Build from semantic decisions, not isolated styling

Foundations establish visual hierarchy and consistency. Values shown here follow the live brand configuration above the editor.

Color roles
Use the role, never the raw color, in application code.

primary

bg-primary / text-primary

Primary actions, active states, signature brand moments

secondary

bg-secondary

Quiet panels, editorial section contrast, supporting surfaces

accent

bg-accent

Sparse highlights, selected details, premium emphasis

background

bg-background

Page canvas and default reading surface

foreground

text-foreground

Headings, body copy, and high-emphasis information

Typography system
Cormorant Garamond for expression; Inter for utility.

Display

Marketing hero only

48–60 / 1.0

Page title

One H1 per page

30–36 / 1.15

Section

Major content sections

24–30 / 1.2

Card title

Cards and panels

16 / 1.4

Body

Default prose

16 / 1.5

Supporting

Descriptions and metadata

14 / 1.5
Spacing & layout
A 4px base rhythm creates predictable density.

Core spacing

4
8
16
24
32
  • Page gutters: 16px mobile, 24–32px desktop.
  • Section rhythm: 64px mobile, 96px desktop.
  • Use max-width containers for readable lines.
  • Do not use arbitrary spacing when a scale value exists.
Shape, elevation & motion
Refinement comes from restraint and consistency.

Controls

rounded-md · 6px

Surfaces

rounded-lg · 8px

Motion

150–250ms ease-out

Use borders to organize. Add shadow only when elevation communicates hierarchy. Animate state changes—not decoration—and respect reduced-motion preferences.

Live Preview
Real-time
Cult Travels

Curated Wine Experiences

Discover exclusive winery visits, private tastings, and bespoke travel packages in the world's finest wine regions.

AuthenticityExcellencePersonalization

Color Palette

primary
secondary
accent
background
foreground